THE ISRAELI MINISTRY OF TOURISM
Organizing and carrying out of advertising campaigns in Russia and Ukraine from 2012 to 2016.
- Market research of Israel as a tourist destination and the country's perception by the target audience in Russia and Ukraine.
- Development of general advertising strategy.
- Concept development and the creation of the tourism brand of Israel.
- Development of brand promotion strategy.
- Creative and design develoment.
- Media buying.
- Indoor & Outdoor Advertising.
"Compass Group" has developed a unique campaign with the involvement of the popular media persons as the "Ambassadors of Goodwill" who expressed their personal attitude, impressions and feelings toward Israel.